Have you ever stopped to wonder what motivates people to do the things they do? And if you're in business and are tasked with the responsibility of attracting potential customers and then selling them something, how can you help motivate them to buy?
Are there ways to motivate people differently?
Are there different stages of motivation?
This episode explores Maslow's Hierarchy of Needs and points out how human nature is still the driving force behind commerce. And what motivated us 80 years ago, is still motivating us today and probably forever, as we are all human after all.
This episode is one of those topics that will help you to connect with your customers on a deeper level, and arm you with empathy towards their emotional needs - which will make you a brand strategy rock star!!!
Enjoy the podcast!