Ep #3 | Emotional Branding
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Ep #3 | Emotional Branding

This is our third podcast episode and a reflection of our "Emotional Branding" module in our Define Before Design® rebrand course.

This podcast is all about emotional branding so grab your kleenex! Just Kidding! Emotional branding does not mean being sad! It means you are actively triggering positive emotional experiences on purpose!

When you aim to offer positive experiences with every interaction someone has with your brand, you’re creating trust. At the root of all purchasing, there has to be perceived trust.

When our 5 senses take in an experience, that experience is converted into a perception which then becomes an emotional reaction. So how does your brand offer experiences designed for your customer's 5 senses?

 
 
 

 

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Kajabi
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