Ep #3 | Emotional Branding


Ep #3 | Emotional Branding

This is our third podcast episode and a reflection of our "Emotional Branding" module in our Define Before Design® rebrand course.

This podcast is all about emotional branding so grab your kleenex! Just Kidding! Emotional branding does not mean being sad! It means you are actively triggering positive emotional experiences on purpose!

When you aim to offer positive experiences with every interaction someone has with your brand, you’re creating trust. At the root of all purchasing, there has to be perceived trust.

When our 5 senses take in an experience, that experience is converted into a perception which then becomes an emotional reaction. So how does your brand offer experiences designed for your customer's 5 senses?



Do you have questions or feedback?
We'd love to hear from you! You can find us here:

The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it!


This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer!


This amazing service will make your website accessible.

Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here!

Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within.

Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help!
Wealthsimple Trade
Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade.

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.