Ep #1 | Are You A Brand Or A Commodity?

 

 
Ep #1 | Are You A Brand Or A Commodity Show Notes

This is our first podcast episode and a reflection of our "Brand or Commodity" module in the Define Before Design® rebrand course. This is the first question you must ask yourself when considering a rebrand. How you are being perceived is so critical!

Let's be honest! It really doesn't matter what you think of yourself. When it comes down to it, all that matters is how your customers feel about you. And most importantly... how you're making them feel. 

 This podcast episode talks about the difference between running your company as a brand or a commodity and we are offering a PDF download that has the questions you need to ask your key customers - to find out how they are perceiving you.

 
 
 

 

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