Ep #1 | Are You A Brand Or A Commodity?
Feb 26, 2021
Ep #1 | Are You A Brand Or A Commodity Show Notes
This is our first podcast episode and a reflection of our "Brand or Commodity" module in the Define Before Design® rebrand course. This is the first question you must ask yourself when considering a rebrand. How you are being perceived is so critical!
Let's be honest! It really doesn't matter what you think of yourself. When it comes down to it, all that matters is how your customers feel about you. And most importantly... how you're making them feel.
This podcast episode talks about the difference between running your company as a brand or a commodity and we are offering a PDF download that has the questions you need to ask your key customers - to find out how they are perceiving you.
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The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it!
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